Organization
The Union of Fruit Producers and Exporters of Uruguay (UPEFRUY) originated as a joint effort to improve the position of Uruguay’s fruits in the international market. Its members have vast experience in the sector, with high-quality produce and a vision of growth and development based on excellence.
The “Uruguay Fruits” brand and its slogan “Good by Nature” were created in 2015 to summarize the organization´s spirit and way of working.
Vision
UPERFRUY is a strategic tool that aims at positioning the country´s fruits in the international market. It consolidates the value chain by means of the symbiosis between the public and private sectors.
Goals
Uruguay Fruit follows the mission and goals that the Unión de Productores y Exportadores Frutihortícolas del Uruguay –Upefruy- (Union of horticultural Producers and Exporters) has set and with those same objectives aims at consolidating international business, strengthening and promoting the presence of Uruguayan fruits in the world. Those are:
- To create a solid structure in order to establish a business network to promote business development.
- To create a solid structure in order to establish a business network to promote business development.
- To increase customer confidence through quality processes and professionalization.
- To apply strict quality and food safety processes.
- To work together to consolidate the value chain.
- To strengthen business and Uruguay’s fruits presence in the world.
Company members & partners
Board of directors & members
Washington Guarino
PRESIDENT
Alejandro Buratovich
VICE-PRESIDENT
Carlos M. Fraschini
SECRETARY
Copyright © 2016 - Upefruy
